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TimberTech

Product Marketing Site

CHALLENGE

During a brand refresh, the TimberTech marketing team needed their website and design system updated.

SOLUTION

I led the design team with a strategic approach to design a modern site and build a scalable design system.

RESULTS

A new design system, and a successful relaunch of TimberTech.com (300+ webpages).

Flexible and scaleable. Then main requirement the TimberTech team had was to design and build out a design system that would be very easy to manage and make updates as needed. In other words, they wanted to simplify and “clean up” the existing UI kit.

TOOLS & PLATFORMS

Adobe XD, Figma, Photoshop, Confluence, WordPress

SKILLS & EXPERTISE

Design System Leadership Accessibility

SUMMARY

I cleaned up and updated the TimberTech web design system for desktop and mobile, modernized the UX & UI, and optimized 100’s of digital assets.

298

new webpages updated and relaunced

36%

reduction in number of design system components

60%

Average increase in page load speed (due to asset optimization)