Purdue University
Currently leading a website redesign project for Purdue University’s Office of Graduate School and Postdoctoral scholars.
Web Audits
CHALLENGE
Four different marketing departments needed organized data and insights to use for a large (10,000+ URLs) web migration project.
SOLUTION
Perform a comprehensive technical audit of the website's performance and other useful metrics to provide actionable insights.
RESULTS
An organized analytics report with actionable insights, which resulted in optimizing and migrating over 10,000 URL’s worth of content.
An easier way to understood technical issues.There were four departments that needed reports. Consequently, four different projects were set up running HTML and Javascript audits for each, resulting in a total of eight audits. After each audit was run, I reviewed each category and type of metric to understand scores, rankings, and other valuable data that could be used to to make informed decisions during the migration process.
TOOLS & PLATFORMS
Sitebulb, Cascade, WordPress
SCOPE OF WORK
Audit at a glance…
*based off all audits
74%
Avg. Performance score
10,000+
Audited URLs
1,894
URL Redirects
79
Critical Issues
Taking Action
After the initial analysis of the scores and data, an “ACTION“ classification system was laid out. Individual URL’s were then accessed based on the action criteria.
KEEP
CONSOLIDATE
REMOVE
REDIRECT
SUMMARY
I used Sitebulb to audit, analyze and classify the existing website’s technical issues—which provided actionable insights for Purdue to optimize and migrate over 10,000 URL’s worth of content.
Updated and migrated webpages: Brand Studio, Computer Science, Polytechnic, Engineering, News
10,000+ URLs reduced to under 5,000 URLs
Increased overall performance score by 11%
Decreased page load speed by 50%
(Access upon request)