Havas (Agency)
Quarterly digital marketing campaign
My Role
Experience Architect
Main Objectives
Design and integrate an engaging and on brand digital experience for a Q4 promotion on Camel.com (R.J. Reynolds Tobacco) website.
Strategic Idea
Inspire ATCs to show their vision through mobile photography with prizes that spark originality and self-expression.
Elevator Pitch
Inspire ATCs to show their vision through mobile photography with prizes that spark originality and self-expression.
Process & Deliverables
Focus groups (Camel vs Marlboro)
Whiteboarding Workshops: Camel HQ
Wireframes
Prototypes (Axure)
Functional Specifications
Daily collaboration with UI Designers during production