Havas (Agency)
CHALLENGE
Design an on brand digital experience during a Q4 promotion on Camel.com. Also, begin to layout a UX/UI for a website redesign project.
SOLUTION
I strategized and designed an engaging UX and creative digital experience that aimed to inspire consumers of the brand.
RESULTS
We successfully launched a Q4 promotion on the client’s website that increased click-through rates by 2% and reduced bounce rate by 24%.
Strategic ideas and elevator pitch. The strategy, UX, and creative team developed a concept to inspire ATCs to show their vision through mobile photography with prizes that spark originality and self-expression.
Our process and deliverables included: Focus groups (Camel vs Marlboro), onsite workshops, wireframes, prototypes (Axure), Functional Specifications, daily collaboration with UI Designers during production. The final deliverable was a high-fidelity and fully designed Q4 website experience.
TOOLS & PLATFORMS
Adobe Suite, Sketch, Axure
AREAS OF EXPERTISE